In today’s fast-paced, tech-driven world, where artificial intelligence and automation are rapidly evolving, the emphasis on hard skills often overshadows the importance of soft skills. This trend poses a significant challenge for salon owners in hiring, managing, and developing talent. As we navigate this landscape, it’s crucial to recognize that while technical skills in beauty and grooming can’t be easily replaced by AI, the decline of soft skills—such as emotional intelligence, effective communication, and listening—can undermine the success of any business, particularly in the beauty industry.

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